For this week I purposely haven’t scheduled more than two panels to attend each day. If there were others I stumbled upon outside of that then I just went with the flow. It has turned out wonderfully.
Erik Deutsch (PRSA-LA moderates a panel with Michael Slate (KPFK Pacifica Radio), Stacey Leasca (LA Times Social Media Editor), Chris Schauble (KTLA 5 Morning News Anchor)
I started Tuesday afternoon at the Broad Stage for the “From Headlines to Hashtags” panel. I enjoyed the venue’s air conditioning after walking a few blocks there from where I parked.1 After lunch I dropped into a fantastic masterclass for”Using Your Camera Phone to Take Pro Photos” by @LanBui of Bui Bros fame.
I live-tweeted as much as the available wi-fi connections would let me. That was fun because as much as the live conversation happens in the room, online there’s a broader conversation happening that is always fun to explore later. The hashtags for the day were #SMWNews, #SMCLA, and #SMWLA. Search those terms Twitter and Instagram and you’ll see what I mean.
First visit to Philz Coffee’s newest location in Santa Monica on Tuesday! Photo by Lindsay M.
After the last panel I meandered down the street with Lindsay from the SMCLA board to grab a snack at Philz Coffee. The drinks are fully customized to ensure you won’t be disappointed. For instance, when you order a drink– in my case a chai latte– you’re asked to specify how sweet (not sweetened, medium sweet, or sweet) and how spicy (mild, medium, spicy) you want it, in addition to the size and whether you want cream. I don’t think they actually asked me to specify what type of milk (not lactose intolerant so I don’t care) but I was still tickled with the choices to make a cup of spicy black deliciousness. I’ll definitely stop by there again.
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1. Santa Monica’s parking situation is fodder for an entirely new post but I’m not going to get into it here.
A Mad Notepad 
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