Tag Archives: smcla

Maximize Your Social Media This Season

Social Media Week extends season

It’s been about a month since Social Media Week LA and I’m still absorbing an astounding amount of information. Because I couldn’t physically be in more than one place at once at the event I had to choose which panels to attend in-person. Fortunately, there was another option available. I signed up on my livestream account to receive an email whenever an archived SMW panel became available. Wallah! Now I can watch any of the presentations I missed, on demand.

Wibbly Wobbly Timey Wimey

The coolest thing about using Livestream is that you can connect with your friends and watch streams from anywhere and from anyone (musicians, vloggers, subject matter gurus, etc.). Essentially you’ll be everywhere at once, just not at the same time! Now that’s some wibbly wobbly timey wimey stuff.

I’m enjoying an archived stream on Beauty Bosses and Fashion Founders as I write this.

Beyond Fashion

SMCLA Presents Beyond Fashion: How Brands Build Community and Sales 10/21

Beyond Fashion: How Brands Build Community and Sales Tues., 10/21

The Social Media fashion fun continues with a Social Media Club LA event on Tuesday, Oct 21, at General Assembly, in Santa Monica. Check out the details and RSVP here: bit.ly/SMCLAoctober

 

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SMWLA Highlights: What’s Good?

For this week  I purposely haven’t scheduled more than two panels to attend each day. If there were others I stumbled upon outside of that then I just went with the flow. It has turned out wonderfully.

SMWLA Panel 9/23

Erik Deutsch (PRSA-LA moderates a panel with Michael Slate (KPFK Pacifica Radio), Stacey Leasca (LA Times Social Media Editor), Chris Schauble (KTLA 5 Morning News Anchor)

I started Tuesday afternoon at the Broad Stage for the “From Headlines to Hashtags” panel. I enjoyed the venue’s air conditioning after walking a few blocks there from where I parked.1 After lunch I dropped into a fantastic masterclass for”Using Your Camera Phone to Take Pro Photos” by @LanBui of Bui Bros fame.

I live-tweeted as much as the available wi-fi connections would let me. That was fun because as much as the live conversation happens in the room, online there’s a broader conversation happening that is always fun to explore later. The hashtags for the day were #SMWNews, #SMCLA, and #SMWLA. Search those terms Twitter and Instagram and you’ll see what I mean.

First visit to Philz Coffee newest location in Santa Monica!

First visit to Philz Coffee’s newest location in Santa Monica on Tuesday! Photo by Lindsay M.

After the last panel I meandered down the street with Lindsay from the SMCLA board to grab a snack at Philz Coffee. The drinks are fully customized to ensure you won’t be disappointed. For instance, when you order a drink– in my case a chai latte– you’re asked to specify how sweet (not sweetened, medium sweet, or sweet) and how spicy (mild, medium, spicy) you want it, in addition to the size and whether you want cream. I don’t think they actually asked me to specify what type of milk (not lactose intolerant so I don’t care) but I was still tickled with the choices to make a cup of spicy black deliciousness. I’ll definitely stop by there again.


1. Santa Monica’s parking situation is fodder for an entirely new post but I’m not going to get into it here.


Social Media Week is Here!

Social Media Week is happening in LA and quite a few other cities this week. Now’s the time to fill your schedule with panels, workshops, parties, and other events to connect with other and learn best practices in the industry. Are you in Los Angeles and would you like to join the fun?

Register here: http://socialmediaweek.org/losangeles/attend/

Get 25% off your pass using the code SMClubLA!

Social Media Club LA members can email socialmediaclubla at gmail dot com with the subject line “SMC member SMWLA pass!” to receive a free LA HQ pass (while they last)! All passes claimed!

Social Media Week LA Highlights

 Monday 9/22

What’s the Difference Between Community Management and Social Media Management? 

Format: Google+ Hangout SMW London Presentation by Dan Spicer
Talk is now archived and available here on YouTube.

 Tuesday 9/23

SMCLA News Graphic 9/23

From Hashtags to Headlines: How Social Media is Transforming Mainstream News Coverage

This SMCLA event is co-hosted by PRSA-LA and sponsored by PR Newswire

Starts at 12 noon, featuring LA-based News and Social Media experts.

Format: Panel hosted at The Broad Stage (Main Stage) in Santa Monica.
This panel will examine how traditional news can survive and thrive amid this shift to the real time web. Speakers are Chris Schauble (Anchor, KTLA 5), Stacey Leasca (Social Media Editor, The LA Times), and Michael Slate (Producer and Host, KPFK 90.7 FM).

This should also be available as a livestream but I’ll be attending this one in person. Can’t wait!

Check the SMWLA schedule for more great topics! Are you attending any Social Media Week events? Let me know in a comment.


Online, customers are king

So many insights were shared at last night at DirecTV HQ, in El Segundo, during the Social Media Club Los Angeles event; all about online customer service. I have to say that the DirecTV facility has had a quite the fancy makeover since the last time I was there (in 2008). I didn’t take photos of the interior but I felt like I was in a huge futuristic pod of sorts as I passed through the lobby. The corridors were adorned with a floor to ceiling screen that took up an entire wall which was a little disorienting to walk through, but I survived. The conference room set up was pretty amazing and the refreshments were not too shabby.

Read all about the event on the Social Media Club LA blog.

For more you can follow the conversation by searching for #SMCLA on Twitter.


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